Marketing Manager

Job Description:

Lead all theatre initiatives and personnel to inspire, expand community engagement, and leverage positive impact.

Salary:

$30,000.00 – $36,000.00

+ QSEHRA Package

ORGANIZATION OVERVIEW

Woodstock Arts engages community with relevant art experiences every day. Focusing on creating vibrancy throughout the community, the organization has grown from a small family theatre organization to a multi-disciplinary art center in Downtown Woodstock, GA. The organization has departments and facilities in theatre, a presenting concert series, a robust education program, and a visual art center.  We are looking to continue that growth in hiring a Marketing Manager to manage communications, press relations, digital and emerging media, and maximize community impact through growing audiences.

JOB OVERVIEW

Woodstock Arts seeks a driven and collaborative Marketing Manager to play an integral role as a member of the Management Team on staff. The Marketing Manager (MM) creates, in collaboration with the marketing committee and staff, the content and communications channels to maximize impact through audience building. Assists department leadership with administrative duties, public relations efforts, and other duties as assigned. Ideal candidate will have a strong background in communications, social media and email strategy and implementation, tracking and analytics, along with organizational and planning skills.

RESPONSIBILITIES

The following are current programs and projects that the MM will coordinate: 

• Communications and Marketing Administration [10%]
  • Take point in producing or coordinating all marketing initiatives. 
  • Collaborate with the Managing Director and Executive Director to create and lead comprehensive marketing campaigns for each project or program. 
  • Coordinate with department directors and staff to ensure programs are marketing effectively with sustainable and effective approaches

• Digital Media Communications [25%]
  • Maintain communication plans for staff to utilize for audience nurturing/growth. 
  • Manage digital tools to maximize impact for automation and audience building. 
  • Maintain and build website pages, including coordinating with staff for event changes,  collection of information, readiness planning,  and audience building.
  • Ensure all events are posted on relevant and community calendars. 
  • Remain active, relevant, and hyper communicative on social media platforms to create clear messaging, event marketing, and consistent relationships with audience. Support staff in maintaining social media strategy. 
  • Implement effective email campaigns to efficiently communicate events and quality content to audiences.
  • Audit all audience communication tools (automated or not) to review and increase quality with accurate information and brand quality (ie ticketing system).
  • Remain vigilant on emerging media to grow relationships with audience and leverage community engagement. 
• Brand, Content and  Media Creation/Management [20%]
  • Maintain all media to ensure thorough brand strategy and development. 
  • Maintain media and content calendar with staff for consistent communication. 
  • Ensure all print media (Posters, handouts, Sandwich Boards, etc.) are strategized and available on time for coordinated and maintained distribution lists. 
  • Coordinate and lead efforts with staff, contractors, or volunteers to ensure all content and designs are presented with quality, promptness, effective marketing, and brand building. 
  • Coordinate with staff, contractors, and volunteers to ensure videography and photography plans are in place for event capture to maintain robust archival tools and/or marketing assets.
  • Ensure acquisition of up-to-date and appropriate marketing assets from artists and musicians to comply with contracts and effectively represent both artists and organization brand.
  • Coordinate information and develop supplementary items for quality experiences during events. This includes program development for theatre, gallery guide for visual arts, and coordinated packages for season reveal.

• Public Relations [15%]
  • Create and distribute Press Releases for key events and supplemental community engagement events. 
  • Network and communicate with tourism partners to disseminate event and artistic information, provide packages for partners to use easily and maximize impact.
  • Create and maintain relationships with media partners for consistent messaging channels and maintain relevance in the community. 
  • Maintain media packages and toolkits for media partners to have access to and utilize the most current and accurate information about each event. 
  • Create relations with relevant radio partners to reach appropriate segment markets.  
• Business Analytics and Reporting [10%]
  • Review and report on KPIs via Google Analytics, ticketing platform, website data, social media, email tools, correspondence with staff, and observation. 
  • Organize marketing archives to measure marketing impact and media footprint, consolidate for concise grant reporting. 

• Other Duties as Assigned [15%]
  • Each staff member will regularly take part in helping to lead events and be staff on duty.
  • Work with Development Manager to ensure that all acknowledgments from donors, corporate sponsors, foundations, and municipality organizations are accurate. This includes press releases, websites, social media, programs, etc. 

WORK SCHEDULE  

Various work hours will be scheduled on an ongoing basis. Early mornings, weekends, and  evenings will be frequently required for this job.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Education and Experience
  • Bachelor’s Degree, preferably related to event marketing, communications, and/or non-profit experience. 
  • Familiarity with Microsoft Office software, social media applications, Adobe Suite, Canva, and especially emerging media.
  • Knowledge in Square, WordPress, Stripe, Mailchimp, Gravity Forms, Elementor,  Zapier and APIs are preferred, but not required. 
• Skills and Abilities:
  • Leadership and organization skills. 
  • Excellent written and oral communication skills.
  • Ability to think strategically and translate business objectives into recruitment strategies and tactics that will drive performance.
  • Positive attitude regardless of situation.
  • Ability to manage multiple projects simultaneously and work under deadlines.

PHYSICAL DEMANDS/WORK ENVIRONMENT

The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Standing, walking, bending, frequent use of hands, stooping and lifting is needed.
• The noise level in the work environment is usually moderate.

The Marketing Manager will also participate in events that further the organization as a whole, particularly surrounding marketing, fundraising, and critical events. The Marketing Manager will also be utilized to disperse pressure amongst staff. For instance, being the “Staff on duty” for events. 

Woodstock Arts is an equal opportunity employer and is deeply committed to building an inviting and inclusive arts community that celebrates individuality, diversity, and treats everyone with fairness and respect. We invite people of all races, ages, sexual orientations, family, or parental statuses and gender expressions as well as those with disabilities to apply. We want to represent diverse communities in our organization and welcome your interest.